Jenna Scatena

Founder / Creative Director

Whether I'm restructuring a global content team, leading a newsroom, or guiding a group of writers across a foreign country with little more than a leather journal, the goal is always the same: to build an innovative creative process that continues working long after I've stepped away.

For most of my adult life, I've been fascinated by the invisible structures that help stories emerge, evolve, and ultimately find their way onto the page. The process behind the process.

Over the years, that fascination has taken many forms: Writing in-depth features on the forces shaping our world as an international journalist, connecting people with their innate author through immersive writing programs, and leading editorial teams to national recognition.

Through my work at Lede Studio, it’s meant helping organizations build the infrastructure that allows quality content to scale.

Sometimes that involves a whiteboard. Sometimes it involves a whistle. Sometimes it involves a shovel.

But it always involves a pen, a good team, and a belief that the best stories deserve a way into the world.